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BSS III Speakers

Opening Remarks
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Richie Hecker, Conference Chair

Keynote Speakers
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Robin Kent, Rebel Digital

Robin co-founded New York City-based Rebel Digital with Lance Ford  in 2007 to consult internet sites on how to best monetize their consumer proposition and maximize advertising sales. Rrior to Rebel Digital, as Chairman & CEO of Universal McCann Mr. Kent managed over $16 billion in media planning and placement across 124 countries for many of the world's biggest companies such as Coca-Cola, General Motors, Microsoft, Sony, Nestle, L'Oreal, Intel, MasterCard, Motorola, and Adidas. Robin was voted Ad Man of the year by Advertising Week and Advertising Age in 2002.

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Nate Brochin, Groupable

Nate is currently the founder and CEO of Groupable, a group sponsorship marketplace that enables large brands and local merchants to directly access their target markets through self-organized groups, such as youth sport teams, parent organizations and hobby clubs. Groupable is focused on achieving a hyperlocal connection to consumers through the grassroots organizations that are a part of their daily lives.
Prior to Groupable, Mr. Brochin founded and led companies that have been at the nexus of technology and advertising, helping to create nearly $3 billion in shareholder value during a 10 year span, with Rare Medium Group, Savos, Inc. and 12Snap, Inc. Key customers and clients during these engagements include General Mills, Nabisco, Mattel, Nokia, McDonald’s, SK Telecom and P&G.

Digital Media Track

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Moderator: Stephen Baker, TheNumerati.net

Stephen has written for Business Week for over 20 years, covering Mexico and Latin America, the Rust Belt, European technology, and a host of other topics, including blogs, math, nanotechnology, and outsourcing. A former stringer for the Wall Street Journal, he's written for many publications, including The Los Angeles Times, The Boston Globe, and The Philadelphia Inquirer. Mr. Baker is the co-author of Blogspotting.net, featured as one of 50 blogs to watch by The New York Times. He lives in Montclair, New Jersey with his wife and children.

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Jeffrey Stewart, Urgent Career

Jeffrey is a serial entrepreneur, inventor and investor specializing in technology-enabled growth businesses. He is the founder of Urgent Career, a technology start-up seeking to revolutionize the way growth companies find and screen sales talent. Jeff is also the founder and managing director of Geometric Group LLC and Urgent Ventures LLC, both focused on seed-stage investments. Mr. Stewart is also a co-founder of Belgrave Trust, a carbon offset service tailored to the needs of high-net-worth individuals. Prior to Urgent Career, Jeff founded Monitor 110, which offered Internet-based data and analysis tools to institutional investors. Monitor110 was based in NY with operations in the Philippines and China.
Jeff is also founder, former CEO, and current chairman of Mimeo.com, a state-of-the-art, Internet-based document production service included in the 2004 and 2005 Inc. 500 lists of the fastest growing companies, the 2005 Red Herring 100 list of private companies that drive technology, and Deloitte`s Technology "Fast 500" list.
Mr. Stewart`s entrepreneurial career began in 1995 with his launch of Square Earth, an Internet technology company whose customers included Citibank, Compaq, UPS, Merrill Lynch, Oppenheimer and AIG. Consistently profitable, Square Earth grew at a rate of over 100% per year, merged with Proxicom in January 1998, and successfully completed an IPO as the combined company in 1999.

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Geoff Judge, Investor

Geoff is an investor in early stage companies and an active member of The NY Angels. He often works directly with his investments on business strategy and business development. Occasionally Mr. Judge works with companies on raising institutional capital. Recently Geoff helped Collective Media, a leading online ad network, to raise their first round of institutional capital.
Mr. Judge was an investor in IndustryBrains later sold to Marchex. Today he works actively with Fetchback, DesignBuggy, Precision Prospects, Transactis, Madison Logic, Good Health Advertising, Reimage and One Txt. Geoff is a Venture Partner at Metamorphic Ventures and iNovia Capital. He also sits on the board of Global Cash Access.
Previously Mr. Judge was the COO of Preclick, a Digital Photography software firm, where he is also an investor. Preclick builds easy to use software that allows users to view, print, edit and share digital photos for industry leaders such as Hewlett Packard, Wal-Mart, Costco, and Sandisk.  Preclick built HP’s Photosmart Essential Software which ships with HP color Inkjet printers.
Prior to Preclick Geoff was the COO of Media Solution Services Inc., the market leader in Credit Card Billing Insert Media and a subsidiary of Havas. Before Havas Mr. Judge was Senior VP & General Manager of the Media Division at 24/7 Real Media, and a co-founder of the company. He was formerly the President and COO of Interactive Imaginations. Prior to joining Interactive Imaginations, Geoff was VP, Marketing for iMarket Inc., a venture-backed software company. Before iMarket, he spent nine years at American Express in the Card Division in several roles including VP and General Manager, Travel & Corporate Insurance Group and VP Marketing, New Cardmember Group.
Mr. Judge received an M.B.A. from the Columbia University Graduate School of Business and a B.A. in Economics from Northwestern University.  He is a founding board member of Children for Children and a Trustee for the Sacred Heart School in Manhattan.

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Raymond Thek, Lowenstein Sandler PC

Raymond is Vice Chairman of Lowenstein Sandler's Tech Group. Mr. Thek advises tech and life sciences companies in all aspects of corporate finance, including financing, acquisitions, divestitures and strategic alliances. He has extensive experience in mergers and acquisitions and private equity financings including venture capital investment, tech transfer and strategic partnering. Raymond is a member of the firm's Corporate Department and the Tech Group. In 2007, Chambers USA: America's Leading Lawyers for Business included Mr. Thek among the top business lawyers in the state, noting in particular his "high quality work product" and "fine negotiation skills."
Mr. Thek provides tactical and strategic advice to many sectors of the business world, including start up companies, acquirers seeking value in acquisition transactions, sellers seeking the intersection between speed and value preservation, and lenders and financiers seeking to maximize, preserve or recover assets. Representative clients include Dun & Bradstreet, Sarnoff Corporation, Schering-Plough, NJIT, Chromocell, and Iridian Technologies, among others.
Raymond was formerly a Senior Partner in the Princeton office of Hale and Dorr. Previously, he practiced at Cleary Gottlieb in New York City, concentrating on M&A and private equity.

Panel: Negotiating Venture Investments
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Moderator: Thomas Gump, Pillsbury Winthrop Shaw Pittman

Thomas is located in the New York and San Francisco offices of Pillsbury. His practice focuses on debt and equity finance for unregistered offerings, venture capital, private equity and corporate transactions and governance.
Mr. Gump regularly represents leading domestic and international financial institutions as well as borrowers in secured and unsecured commercial loans, leveraged and unleveraged equipment leases, structured finance transactions, venture debt facilities, project finance matters, leveraged buyouts, mezzanine loans, syndicated loan facilities, trade finance facilities, and other matters governed by the Uniform Commercial Code, in transactions valued at between $5 million to $800 million.
With respect to venture capital, Thomas has represented issuers and institutional and corporate venture capital funds in private placements of securities raising in excess of $1 billion for new business ventures, with particular emphasis on the semiconductor and financial services industries.
Mr. Gump's transactional experience also includes leveraged buy-outs, private resales of restricted stock, mergers, stock and asset purchases, joint ventures and other strategic business arrangements, with special emphasis on the internet, energy and financial services industries.
Before joining the firm in 1999, Mr. Gump was a member of the corporate finance group at Siemens, A.G. headquarters in Munich, Germany.
Thomas was a Primary Contributor with respect to the 2005 Report of the Corporations Committee of the Business Law Section of the State Bar of California, "Legal Opinions in Business Transactions (excluding the Remedies Opinion)".  He is a member of the New York Bar, California Bar and the District of Columbia Bar.

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David Freschman, Innovation Capital Advisors

David is a Managing Principal of Innovation Capital Advisors that serves as the management company of Innovation Ventures, a licensed SBIC, and the Delaware Innovation Fund (DIF), a state and community sponsored economic development venture capital firm. Mr. Freschman has been responsible for all aspects of management, including the business strategy, fiscal and operational management, raising investment capital, and evaluating all investment opportunities and portfolio company management. He served as the President and CEO of the DIF since its establishment in 1995.
Mr. Freschman is active in the venture and entrepreneurial communities, sits on a number of Boards, and has been a lecturer on such topics at The White House Conference on Small Business, The Wharton School of the University of Pennsylvania, Temple University, the University of Delaware, Goldey-Beacom College, and Loyola College in Baltimore. He is the creator and founder of Early Stage East – the premier early stage venture capital fair on the East Coast. In 2001, David was appointed to chair the venture capital study of the state’s Strategic Economic Council. He was awarded Small Business Financial Advocate of the Year by the US Small Business Administration.
Mr. Freschman has served on various boards of directors of companies including Foxfire Printing and Packaging, Business Intelligence International, Skill Survey, Smart Button, Market Data Insite, Solstice Software and Maverick Network Solutions, among others.  He is also actively involved in community activities and has served on the boards of the Kutz Home Nursing Home, New Castle County Chamber of Commerce, Junior Achievement of Delaware, Delaware Society of CPA’s, and the American Israel Chamber of Commerce, among others.
Prior to establishing the DIF, Mr. Freschman was responsible for the formation of the corporate finance advisory division of McBride Shopa and Company, one of the largest certified public accounting and consulting firms in Delaware. David began his career with the Enterprise Group of the Philadelphia office of Arthur Andersen, LLP, from 1984 through 1989. Mr. Freschman graduated with honors with an MBA from Loyola College of Maryland and cum laude from the University of Delaware with a B.S. in accounting, where he was a John B. Lynch Scholar. He is also a member of Beta Gamma Sigma – the National Honor Society.

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Michael Moretti, SVB Financial Group

Michael runs SVB's New York office. He is responsible for managing all relationship and business development activities with technology companies in the tri-state region. Prior to joining SVB in October 2003, Mr. Moretti worked at LCconnect Inc., an online financial services company he co-founded in January 2000. Previously, Michael had been involved in the international, corporate and investment banking markets since 1982. Prior to starting LCconnect, Michael was co-head of Credit Lyonnais Securities' Corporate Advisory Group, which he started in 1995. Before joining Credit Lyonnais in 1991, Michael served nine years at the Irving Trust Company, which was subsequently acquired by the Bank of New York. There he worked in the corporate banking division from 1988 until 1991 and the international banking division from 1983 to 1988. Mr. Moretti received a B.A. from St. Lawrence University and an M.B.A. from the Thunderbird School of International Management.

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Sita Vasan, Intel Capital

Sita has worked for Intel Capital for more than 7 years and closed over 58 venture capital investments in media, enterprise software, semiconductor, and wireless sectors. She currently focuses on the digital media sector for Intel’s Digital Home team. Prior to Intel Capital, Sita worked for the International Finance Corp/The World Bank where she was head of the Client Derivative team and also worked in Telecom/Infrastructure project finance; she was VP of Banque Indosuez’s Foreign Swap Marketing team in Paris; she also worked for Bank of Tokyo in London and Orion Royal Bank in New York and London. Sita holds a BA from Bryn Mawr and an MBA from Wharton, University of Penn.

Panel: Tech Transfers
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Moderator: Jonathan Ezor, Touro Law Center

Jonathan is the Director of the Touro Law Center Institute for Business, Law and Technology, and an Assistant Professor of Law and Technology.  He also serves as special counsel to The Lustigman Firm, a marketing and advertising law firm based in Manhattan.  A technology attorney for more than fifteen years, Professor Ezor has represented advertising agencies, software developers, banks, retailers and Internet service providers as well as traditional firms, and has been in-house counsel to an online retailer, an Internet-based document printing firm and a multinational Web and software development company.  He was also named one of Long Island Business News’ “Top 40 Under 40” for 2005, and served as the Reporter for the New York State Bar Association E-Filing Task Force.  Author of the new free e-book Shooting From the Hip: Managing the Risks of Portable Computing and Smartphones in Your Business (available at http://www.mobilerisk.com) and the Internet law handbook Clicking Through: A Survival Guide for Bringing Your Company Online (Bloomberg Press, 2000) (http://www.clickingthrough.com) and coauthor of Producing Web Hits (IDG Books, 1997), Professor Ezor was a columnist on legal issues for BusinessWeek Online and the @NY electronic newsletter.  He has also written for Business 2.0, Advertising Age (which named him a "Web Warrior" in 1995), Law Technology News, the New York Law Journal, and Infoworld.   Professor Ezor is a graduate of Brandeis University (Magna Cum Laude; Phi Beta Kappa) and Yale Law School.  He teaches courses including Cyberlaw, Cybercrime, Licensing Intellectual Property, Negotiable Instruments and Payment Systems, and the Business Technology Law Externship, and established and directed Touro’s first summer law school program in Jerusalem, Israel in 2008.

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Calvin Chu, Columbia University

Calvin joined Science and Technology Ventures (STV), Columbia University's technology transfer organization, in January 2008 where he is responsible for the computer science and information technology portfolio. Mr. Chu brings a considerable breadth and balance of industry experience working with large corporations as well as building and growing many startup companies. In the past, he has participated on major consulting projects for Goldman Sachs, Williams Energy, PSE&G of New Jersey and Wind River. Prior to STV, Calvin co-founded Mobile Crossing, an innovative Silicon Valley based handheld computer company specializing in global positioning systems, tourism, agriculture, survey and military applications. Before Mobile Crossing, Mr. Chu took part in Optimal Networks (acquired by Compuware), ePlanning Securities, and FlyteComm.
Calvin is also a writer for Tom's Hardware Guide, one of the world's most respected computer technology publications.

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Liyan He, Cornell University

Dr. Liyan He manages the patenting and licensing of various Weill Medical College technologies, predominantly therapeutics, diagnostics, and research tools. She joint CCTEC in March 2008 with over 13 years research and management experience in startup biotech, and technology investment companies.
Prior to joining CCTEC, Liyan served as Vice President for Technology Evaluation at XL TechGroup, a technology investment company based in Melbourne, Florida. She was previously an Associate Research Professor at Arizona State University.  Prior to joining ASU, she held several senior research positions in startup biotech companies including Sequenom Inc. and Motorola Life Sciences.  She earned a Ph.D. and a M.S. in biophysical chemistry from the University of Rochester.  Before coming to the United State in 1988, she obtained a joint M.S. in chemistry from Sun Yat-sen University.  Her B.S. in chemistry was from Sun Yat-sen University in Guangzhou, China.

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Alex Martinez, Engineered Care

Alex is the co-founder of Engineered Care, Inc., a company dedicated to using innovative technologies, primarily licensed and adapted from university research, to reduce costs and improve the quality of healthcare. Engineered Care's software package enables hospitals to provide custom, on-demand education for patients, thus reducing the $17.4 billion yearly cost of adverse readmissions. 
Prior to founding Engineered Care, Mr. Martinez was an attorney at Wilson Sonsini in Silicon Valley where he focused on representing startups in venture capital financings and at all stages of their lifecycles.
While in law school at the University of Michigan, Alex worked with university technology, including leading teams to develop the initial commercialization models for two academic spinoffs. Prior to law school Mr. Martinez studied health policy at the University of Pennsylvania. 

Panel:  The Future of Advertising
 
Moderator: Jerry Neumann

Jerry Neumann is an investor in and advisor to early stage internet marketing and media companies. He has also started several marketing technology companies, most recently Root Markets, the first exchange-style marketplace for leads.
Previously, Jerry ran the venture capital division of Omnicom Group, the world’s leading marketing services company, where he was involved with the seed financing of many of the first wave of internet marketing firms, including Razorfish, AGENCY.COM and Organic. Prior to that he was at Prodigy Services and Deloitte & Touche Consulting Group. He started his career at IBM, designing logic for the ESA/390 series of mainframes.

 

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Augustine Fou, Hyphen Digital

Dr. Augustine Fou is Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group. He has over 13 years of Internet strategy consulting experience and is an expert in data mining, analytics, and consumer insights research, with specific knowledge in the consumer payments, packaged goods, food/beverage, retail/apparel, and healthcare sectors. Augustine writes a monthly column for ClickZ's Experts Columns on Integrated Marketing. Dr. Fou completed his PhD at MIT at the age of 23. He started his career with McKinsey & Company and recently served as SVP of digital strategy at McCann/MRM Worldwide. Augustine is also an Adjunct Professor at NYU in the Integrated Marketing Department of the School for Continuing and Professional Studies.

 
Matt Freeman, Betawave
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Cree Lawson, Travel Ad Network

Cree is founder and Chairman of Travel Ad Network, the largest travel information audience online & one of the industry’s leading vertical ad networks. The company delivers advertising to global audience of 19 million across 200+ websites including Lonely Planet, Rand McNally, Rough Guides and many more.
Mr. Lawson has been on publishing entrepreneur since Dec. 1994 when he posted the entirety of The Belmont Vision, his college newspaper, online. The only thing missing from the college paper -- one of the first to be published online -- was online advertising. Cree has spent the past 14 years in online publishing making up for this omission.
After completing Belmont’s Honors Program and having a scholarship established in his name, Mr. Lawson became a business writer for the Nashville Banner, where he won national recognition for investigative journalism. He even wrote a weekly newspaper column on the Web. Cree moved to New York on a master’s scholarship to NYU in 1997. While completing his studies, he worked at Random House, Fodor’s Travel Guides, the Associated Press, Time Warner and two e-publishing startups. Mr. Lawson joined the travel guide publisher Rough Guides Inc. in September 2001, creating Travel Ad Network in December 2003.
Beyond being a writer & online publishing entrepreneur, Lawson’s legacy (so far) is creating Travel Ad Network from scratch and turning it into the largest travel information audience online with less than $500k in funding. In March, 2008 TAN raised $15 Million Series A and one year later, Cree moved to the Chairman position in order to explore new endeavors. When not traveling to other continents on a whim, he lives in New York City.

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Jonathan Mendez, RAMP Digital

Jonathan has been pioneering advertising technology for real-time rules based/event driven content since 2005. Formerly Chief Strategy Officer of Offermatica he spearheaded client results leading to market domination and a $65M acquisition by Omniture. Since Founding RAMP Digital in March 2008 Mr. Mendez has delivered unprecedented advertiser functionality and performance using APIs and semantic technology to deliver relevant offers. Jonathan’s clients have included Amazon.com, Ameriprise, Disney, Citibank, H&R Block, IBM, Intuit, Microsoft, Monster.com, Sears and T-Mobile. Mr. Mendez's blog Optimize & Prophesize is one of Advertising Age’s Top150.


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